INVESTIGATION OF STRATEGIC MANAGEMENT TOOLS APPLIED IN AVIATION COMPANIES IN THE COVID 19 OUTBREAK

Abstract

Historically, developments have been seen in many areas such as environment, economy, security, education and competition in the past. The developments were sometimes positive and sometimes negative. In general, the developments in the world have also affected the social life styles, and the problems that have arisen regarding migration, crisis, education, war and security have caused the understanding of management to be affected. In addition to these problems, the occurrence of health problems has affected the entire society, businesses and country administrations as well as individuals. While health problems affect one or more people in terms of health, life and daily life, it can have an epidemic effect if it affects more than one person, a certain group or community. An epidemic is a problem that can infect many of the plants, people or animals in the environment in a short time. Among the epidemics seen today, Covid 19 has affected the world since its emergence. The virus, which was stated to be seen in Wuhan, China in December 2019, turned into an epidemic in all countries in the following process. Covid 19 has caused millions of deaths on continents, and currently, more than 528 million cases have been registered worldwide and have caused more than 6 million deaths. Strategic management has emerged in line with the necessity of a philosophy or approach in order to provide management in complex organizations. In other words, many complex developments from wars in the past have made it inevitable to prepare for complex processes in businesses and individuals. With strategic management, it includes the creation of a strategic plan in enterprises, the implementation of the plans, the measurement and evaluation of the results obtained after the implementation. Among transportation services, airline companies provide services in many areas in the transportation sector. Air transportation is effective in providing transportation from one continent to another continent or between countries. Besides people, goods can also be transported. However, it has taken its place among the businesses affected during the covid 19 epidemic process. In this study, it is aimed to examine the strategic management tools applied in aviation companies during the covid-19 epidemic. Eight personnel working in airline companies participated in the research. According to the results of the research, it has been determined that airline companies are carrying out strategic management processes in the covid 19 process.